Audience engagement experienceI have experience in all elements of audience engagement, from writing newsletters with over 50,000 subscribers, to curating articles and data into creative social media graphics, to getting on camera myself by filming and editing vertical video. You can check out that work, and more, here.
Social media design
I have curated complex, jargon-heavy stories or complicated data into easily accessible posts for social media. I am proficient in Canva, Figma, Photoshop, and Datawrapper for designing social media graphics.
Vertical video
I have scripted, filmed, and edited short-form videos adapted from trending articles I have written, completing the process in a matter of hours to maximize the reach of each story. I am proficient in Premiere, Figma, and Canva for video editing.
Newsletters
I have written, edited, and built sections of the Houston Chronicle’s flagship 713 Morning newsletter, as well as the Texas Tribune’s flagship morning newsletter, The Brief. Each of these newsletters has upwards of 50,000 subscribers. I am proficient in the newsletter platforms Mailchimp, Sailthru, and Beehiiv.
Other audience work
In addition to the experience listed here, I have honed other audience engagement skills, including
Homepage curation (including headline testing and search engine optimization)
Writing and sending breaking news alerts (both app and email alerts)
Promoting stories and posting callouts on Reddit, Facebook, and Whatsapp
Writing threads on X, Bluesky and Threads
Using Google Trends, Parse.ly, and Chartbeat analytics to make data-driven decisions on which stories to promote