Audience engagement experienceI have experience in all elements of audience engagement, from curating articles and data into creative social media graphics, to filming and editing vertical video and writing newsletters.
Social media design
I have curated complex, jargon-heavy stories or complicated data into easily accessible posts for social media. I am proficient in Canva, Photoshop, Datawrapper, and Figma for designing social media graphics.
Social video
I have scripted, filmed, and edited short-form videos adapted from trending articles I have written, completing the process in a matter of hours to maximize the reach of each story. I am proficient in Premiere, Figma, and Canva for video editing.
Newsletters
I have written, edited, and built sections of the Houston Chronicle’s flagship 713 Morning newsletter, as well as the Texas Tribune’s flagship morning newsletter, The Brief. I am proficient in the newsletter platforms Mailchimp, Sailthru, and Beehiiv.
Other audience work
In addition to the experience listed here, I have honed other audience engagement skills, including
Homepage curation (including headline testing and search engine optimization)
Writing and sending breaking news alerts (both app and email alerts)
Promoting stories and posting callouts on Reddit, Facebook, and Whatsapp
Writing threads on X, Bluesky and Threads
Using Google Trends, Parse.ly, and Chartbeat analytics to make data-driven decisions on which stories to promote